Purpose, power, and profit — rearranged

Leaders who already changed the structure. We're asking them to point it here.

Stakeholder capitalism, distributed authority, radical inclusion, honest wage audits. These people did the hard structural version inside real enterprises. Every message we send names what they did, why it matters to a family in crisis, and one concrete ask — with something we carry for them in return.

What we're actually studying

Five patterns show up everywhere progressive leadership works. We adopt them, then ask the people who proved them to check our math.

Purpose over profit

Success measured by what the enterprise does for people and the planet, not only by shareholder return. Ownership itself can be pointed at a mission.

Distributed authority and trust

Networks of teams instead of command-and-control. Rules replaced by freedom and trust, so the people closest to the problem can move the same day.

Equity and radical inclusion

Inclusion built into strategy and supplier networks rather than bolted on as a statement, including visible leadership where it still carries risk.

Economic justice inside the workforce

Audit what your own hourly people actually live on, then fix wages, healthcare cost and leave. Financial security is a prerequisite for innovation.

The rising generation

Technical fluency inseparable from emotional intelligence and social responsibility — the executives shaping the next decade of decisions.

Verifiable impact, not statements

The 2025–2026 shift: mandatory minimums, audited claims, and certification you cannot buy your way through. Say less, prove more.

Green economic populism

Climate action judged by whether it lowers a household bill this month — free transit, heat pumps, union-built vehicles, cheaper power.

Joy, rest and leisure

Rest, sport, music and the outdoors treated as part of recovery infrastructure rather than a reward for surviving.

The roster

Outreach is global by default. No address is ever guessed — a draft only sends once a verified route is confirmed. Every first message is the same thing: hello, thank you for the work, and an olive branch. 42 entries and growing, across business, standards bodies, policy, public office, and leisure — public and private, worldwide.

Business and industry

Operators who moved real money, real payrolls and real supply chains toward people — insurance, energy, manufacturing, tech, banking, retail.

Yvon Chouinard

Founder · Patagonia

Purpose over profit

What they did: Transferred ownership of the company into a trust and nonprofit dedicated to the climate crisis — "Earth is our only shareholder."

Why it matters here: It proves an enterprise can be structurally pointed at a mission instead of an exit. That is the model we want for a platform that must stay free forever.

Our ask: Guidance on the perpetual-purpose trust structure so free services can never be sold out from under the people who depend on them.

First door: Patagonia corporate / Holdfast Collective contact channel

Tim Cook

CEO · Apple

Purpose over profit

What they did: Advocates federal privacy legislation and supply-chain ethics, and uses an openly gay trillion-dollar-company platform to press human rights globally.

Why it matters here: Privacy is life-or-death for survivors and for people in active court matters. Our whole encryption posture assumes what he argues for publicly.

Our ask: Privacy-by-default review of a survivor platform, plus device access for families who cannot afford the hardware that runs the safety tools.

First door: Apple executive relations / public policy team

The Haier Rendanheyi leadership

Executive team · Haier

Distributed authority and trust

What they did: Dismantled middle management and turned a 75,000-person corporation into 4,000+ self-managing micro-enterprises, with employees sharing the profit they generate.

Why it matters here: A micro-enterprise per neighborhood is exactly how care should be delivered: local people, local decisions, no approval chain between a family and help.

Our ask: Rendanheyi guidance for care delivery — how to license the model for nonprofit, community-level micro-teams.

First door: Haier Model Institute / Rendanheyi research center

Dr. Lisa Su

CEO · AMD

Distributed authority and trust

What they did: Rebuilt AMD into a semiconductor leader through partnership and supply-chain strategy rather than micromanagement — supportive leadership under real pressure.

Why it matters here: Everything we run is compute. Access to hardware and inference capacity is the difference between a demo and a platform that answers at 3 a.m.

Our ask: Compute and hardware access for free public-benefit AI, plus an engineering mentor for our small build team.

First door: AMD corporate social responsibility / partnerships

Beth Ford

CEO · Land O'Lakes

Equity and radical inclusion

What they did: Drove cultural change in a traditionally conservative agricultural sector, embedding diversity through cooperative operations and supplier networks.

Why it matters here: Rural families are the ones furthest from treatment, transport and counsel. A cooperative network is the fastest rural distribution channel that exists.

Our ask: Route our free rural intake and transport help through cooperative and supplier networks.

First door: Land O'Lakes corporate communications

Julia Hoggett

CEO · London Stock Exchange plc

Equity and radical inclusion

What they did: Sponsors pride initiatives and serves on the LGBTQ+ Board Alliance, using financial-sector influence to reshape inclusion standards.

Why it matters here: Our international rollout needs UK and EU footing, and LGBTQ+ survivors are among the least served by existing recovery systems.

Our ask: UK and EU introductions for a free survivor platform, and inclusion standards we can adopt as written.

First door: LSEG corporate affairs

Sander van 't Noordende

CEO · Randstad

Equity and radical inclusion

What they did: Institutionalized inclusive hiring and equity policy across a global HR business operating in very different legal markets.

Why it matters here: Recovery ends in a job or it does not end. Fair hiring for people with records and gaps is the single biggest missing piece of our ladder.

Our ask: A second-chance hiring pipeline for people leaving treatment, incarceration or a false accusation.

First door: Randstad global communications / ESG team

Dan Schulman

Former CEO · PayPal

Economic justice inside the workforce

What they did: Audited his own workforce, found 60% of hourly employees could not cover their bills, then raised wages and cut their healthcare cost by roughly 60%.

Why it matters here: That audit is the honest version of pay equity, and it is exactly the doctrine we published: measure what people actually live on, then fix it upward.

Our ask: Review our published pay bands and the upward-only correction rule, and tell us where the math still fails a household.

First door: Public speaking / board office channel

Dr. Tom Leighton

Co-founder · Akamai Technologies

Economic justice inside the workforce

What they did: Implemented unlimited paid time off and 18 weeks of paid parental leave on the premise that security and balance come before innovation.

Why it matters here: Family-and-work balance is the whole reason the platform exists. He already ran the experiment at scale and it worked.

Our ask: Leave and balance policy we can hand to partner facilities as a ready-made standard.

First door: Akamai Foundation / corporate responsibility

Marianne Lake

CEO, Consumer & Community Banking · JPMorgan Chase

The rising generation

What they did: Leads consumer banking for roughly 85 million Americans while pushing financial inclusion and digital transformation.

Why it matters here: Families in crisis lose their footing at the bank first: no ID, frozen accounts, no credit, predatory fees. Inclusion here is immediate relief.

Our ask: Low-friction accounts and fee relief for households in documented crisis, plus financial-footing curriculum we can give away.

First door: JPMorgan Chase corporate responsibility

Scott Guthrie

EVP, Cloud + AI · Microsoft

The rising generation

What they did: Sits at the center of Microsoft AI and cloud strategy, shaping the ethical deployment of technology that touches billions of people.

Why it matters here: Our entire care-coordination layer is AI-orchestrated. Ethical deployment for vulnerable users is not theoretical for us — it is Tuesday.

Our ask: Cloud and AI credits for free public-benefit use, plus a safety review of AI used with people in crisis.

First door: Microsoft Philanthropies / AI for Good

Tricia Griffith

CEO · Progressive Corporation

Economic justice inside the workforce

What they did: Took the company past State Farm in market share while filling roughly 80% of non-entry-level jobs internally, promoting Lori Niederst and Heather Day from within in 2026.

Why it matters here: Internal mobility is the ladder our people need. Someone leaving treatment or a wrongful accusation needs an employer who promotes rather than screens them out.

Our ask: An internal-mobility playbook we can hand to partner employers, and an entry lane for people rebuilding after crisis.

First door: Progressive corporate communications / talent office

Tim Latimer

CEO · Fervo Energy

Green economic populism

What they did: Adapted horizontal drilling to geothermal and led the largest clean energy IPO on record in May 2026, raising about $1.9 billion for 24/7 carbon-free power.

Why it matters here: Round-the-clock clean power is what makes our Niagara green hydrogen and free-utility work real instead of seasonal.

Our ask: Technical read on our Niagara Falls hydrogen and firm-power pilot, and a route for clean power that lowers a household bill.

First door: Fervo Energy corporate / policy team

Sara Correa

CMO · Bridgestone Americas

Verifiable impact, not statements

What they did: Built the corporate philanthropy function and impact campaigns that carried Bridgestone to #20 on the 2026 Forbes Best Brands for Social Impact list.

Why it matters here: Transportation is the single most common reason a family misses treatment, court or work. Tires and mobility are literal access.

Our ask: Tires, mobility support and safe-vehicle help for households in documented crisis through our free vehicle-access desk.

First door: Bridgestone Americas corporate philanthropy

Jeffrey D. Stewart

Founder · Enharmonic Encounters

Verifiable impact, not statements

What they did: Certified among the first nine companies under B Lab’s stringent 2025 standards, proving a small Black-owned interpretation business can meet the highest benchmarks.

Why it matters here: Interpretation is access. Deaf and non-English-speaking families are routinely locked out of court, intake and medical rooms we operate in.

Our ask: Interpretation capacity for free intake and court support, and mentorship on certifying a small mission enterprise.

First door: Enharmonic Encounters public contact channel

The South Mountain Company partners

Worker-owners · South Mountain Company

Distributed authority and trust

What they did: Runs a worker-owned architecture, engineering and renewable-energy cooperative that scored 189.4/200 on B Corp assessment in 2026 while strengthening local resilience.

Why it matters here: Economic democracy is the shape we want for care delivery — the people doing the work own the work.

Our ask: Show us how to stand up worker-owned local care and build crews so communities own their own recovery infrastructure.

First door: South Mountain Company general inquiries

The H-E-B leadership

Executive team · H-E-B

Verifiable impact, not statements

What they did: Ranked #1 on the 2026 Forbes Best Brands for Social Impact, leading grocery-sector trust through consistent disaster response and community support.

Why it matters here: Food is the first thing that disappears in a household crisis, and the grocer is the most trusted institution left in many towns.

Our ask: A no-questions food lane for families in documented crisis, run through stores instead of an application process.

First door: H-E-B community affairs

The Subaru Love Promise team

Corporate impact team · Subaru of America

Verifiable impact, not statements

What they did: Ranked #3 for social impact in 2026, sustaining a retailer-level giving model that funds local causes through dealerships rather than headquarters alone.

Why it matters here: A safe, reliable vehicle ends more crises than almost anything else we can hand a parent.

Our ask: Vehicle access, safety recalls handled free, and dealer-level partnership for families rebuilding transportation.

First door: Subaru of America Love Promise / corporate impact

The Elsevier inclusion leadership

Executive team · Elsevier

Equity and radical inclusion

What they did: Held the #1 spot for Best Companies for Diversity in 2026 as judged by employees of color.

Why it matters here: Research access decides which treatment a family gets. Paywalled evidence is a health inequity.

Our ask: Open research access for frontline recovery and trauma programs, and the inclusion standard we can adopt verbatim.

First door: Elsevier corporate responsibility

The ADP leadership

Executive team · ADP

Economic justice inside the workforce

What they did: Ranked top three for diversity and #1 for Best Companies for Women in 2026 while running payroll for a large share of the workforce.

Why it matters here: Payroll is where wage discrimination is either visible or hidden. Our pay-equity doctrine needs data honesty at that layer.

Our ask: Anonymized pay-gap methodology partner employers can run, plus payroll footing for tiny community employers.

First door: ADP corporate social responsibility

The Adobe inclusion leadership

Executive team · Adobe

Equity and radical inclusion

What they did: Sustained a top-five diversity ranking in 2026 alongside genuine flexibility policy rather than an announced one.

Why it matters here: Flexible work is the difference between keeping a job and losing custody for a parent in treatment.

Our ask: Creative tools free for survivors telling their own story, and a flexibility standard for our partner employers.

First door: Adobe corporate social responsibility

The NVIDIA social impact leadership

Executive team · NVIDIA

The rising generation

What they did: Rated AAA by MSCI among top ESG stocks for 2026, powering efficient supercomputing and applying it to social problems.

Why it matters here: Our care coordination runs on inference. Compute access is the difference between answering at 3 a.m. and not answering.

Our ask: Compute grants for a free public-benefit care platform, and review of our models used with people in crisis.

First door: NVIDIA Foundation / AI for Social Good

The Intuit leadership

Executive team · Intuit

Economic justice inside the workforce

What they did: Rated AAA on ESG for 2026 while building financial tools for households and the smallest businesses.

Why it matters here: Families in crisis lose their paperwork first: taxes, benefits, proof of income for court.

Our ask: Free tax and benefits help for households in documented crisis, and records tooling for court-ready income proof.

First door: Intuit for Good / corporate responsibility

The Salesforce ESG leadership

Executive team · Salesforce

Verifiable impact, not statements

What they did: Ties executive compensation to ESG goals, making stated commitments cost something at the top.

Why it matters here: Accountability that touches pay is the only accountability that lasts. We want that mechanism written into our own charter.

Our ask: The compensation-linked accountability mechanism in writing, plus nonprofit tooling for our free desks.

First door: Salesforce.org / Office of Ethical and Humane Use

The Walmart workforce leadership

Executive team · Walmart

Economic justice inside the workforce

What they did: Combines large-scale internal mobility with sustained representation of women and Black associates across a workforce of millions.

Why it matters here: Walmart is the largest employer in many of the towns we serve. Internal mobility there changes household income at population scale.

Our ask: A hiring lane and internal-mobility path for people leaving treatment, incarceration or a false accusation.

First door: Walmart corporate affairs / Walmart Foundation

The WEX leadership

Executive team · WEX

Economic justice inside the workforce

What they did: Ranked #78 on the 2026 Forbes culture list and #1 in Maine, with employee AI accelerators and family-care benefits covering fertility and pets.

Why it matters here: Family-care benefits that include fertility and pets are the honest definition of a household. That is the standard we push to partner employers.

Our ask: Their family-care benefit design as a template we can publish free for small employers.

First door: WEX corporate communications

The American Water leadership

Executive team · American Water

Green economic populism

What they did: Recognized two years running for company culture in a utility sector where that is rare.

Why it matters here: Water shutoffs and arrears are a quiet driver of family separation. A utility that cares about its own people is a utility that will talk about shutoff policy.

Our ask: Shutoff protection and arrears relief for households in documented crisis, and a model tariff other utilities can copy.

First door: American Water corporate responsibility

Standards and certification

The bodies that decide what counts as proof. Mandatory minimums instead of points to game, so impact is verified rather than performed.

The B Lab standards team

Standards body · B Lab

Verifiable impact, not statements

What they did: Replaced points-based B Corp certification in April 2025 with mandatory minimums across seven areas including climate and human rights, certifying the first cohort — Ricola, Rituals, Xenia — in June 2026.

Why it matters here: We publish our own ledger and want to be graded by someone who cannot be flattered. Mandatory minimums are the standard we want held to.

Our ask: Assess a free-to-the-public care platform against the 2025 standards and tell us plainly where we fall short.

First door: B Lab global standards inquiries

Policy and research

Think tanks and institutes converting climate and care policy into lower household bills — the version families can actually feel.

Pim de Morree and Joost Minnaar

Co-founders · Corporate Rebels

Distributed authority and trust

What they did: Documented the habits of progressive organizations worldwide: rules replaced with freedom and trust, directive leadership replaced with supportive leadership.

Why it matters here: Our desks are run by a handful of people carrying crisis work. We need their playbook for trust-based structure, not another management layer.

Our ask: Review our desk model and tell us where we are still behaving like a hierarchy that slows help down.

First door: Corporate Rebels public contact channel

The Climate and Community Institute

Research institute · CCI

Green economic populism

What they did: Made the case for green economic populism: climate policy must lower household bills to survive politically, shaping affordability-first agendas in 2026.

Why it matters here: Every family we serve is choosing between power, rent and treatment. A climate plan that cuts the bill is a recovery plan.

Our ask: Co-author a household-bill relief model for recovery households, and let us field-test it with real numbers.

First door: Climate and Community Institute research contact

The Duke University workplace leadership

University leadership · Duke University

The rising generation

What they did: Ranked 62nd on the 2026 culture list for a workplace built on fairness and trust that supports both careers and lives.

Why it matters here: Universities are the closest thing to a free research and clinical partner most of our families will ever get near.

Our ask: Clinical and research partnership on trauma and recovery outcomes, with findings published free.

First door: Duke community affairs / research partnerships

The governance-activism desks

Investment activists · Elliott Investment Management, Starboard Value and peers

Verifiable impact, not statements

What they did: Drove a 23% surge in Asian shareholder activism in 2026, forcing board refreshment and long-term value discipline in Japan and South Korea.

Why it matters here: Governance pressure is the fastest lever on a company that will not fix its own conduct. We would rather be a data source than a headline.

Our ask: Treat frontline conduct and worker-harm evidence as governance risk, and route the resulting fixes back to the affected households.

First door: Investor relations / public policy desks

Public office and candidates

Elected officials and candidates across parties and countries who campaign on affordability, housing, healthcare and utility justice. We bring help, never money and never an endorsement.

Affordability-first mayors and city leaders

Elected officials · City governments worldwide

Green economic populism

What they did: Fused climate action with cost-of-living relief in 2026 city agendas — free or fare-capped transit, heat pump access, publicly built housing.

Why it matters here: City hall controls the levers our families feel first: transit, shutoffs, housing, code enforcement, police conduct.

Our ask: A free-to-the-city intake and coordination desk for residents in crisis, and transit passes so nobody misses treatment or court.

First door: Mayoral offices and municipal partnership channels

Affordability and justice candidates

Candidates for office · Federal, state and local races

Green economic populism

What they did: Campaigning in 2026 on housing justice, utility regulation, healthcare as a human right and rejecting corporate PAC money.

Why it matters here: Whoever wins these seats writes the rules our families live under. We want the working brief in their hands before they take office.

Our ask: Take our field brief on family court, treatment access and utility harm. We give it to every candidate who asks — no money, no endorsement, no exclusivity.

First door: Public campaign contact channels

Legislative caucus chairs on care and labor

Legislators · National legislatures worldwide

Economic justice inside the workforce

What they did: Chair the committees and caucuses that set healthcare, housing, caregiving and labor policy.

Why it matters here: Federal and national rules decide whether our free services are allowed to be free.

Our ask: Testimony and real household data for hearings on treatment access, caregiver pay and due process in family court.

First door: Committee and caucus staff channels

Care and service union leadership

Union leadership · SEIU and international care-worker unions

Economic justice inside the workforce

What they did: Organize the home care, hospital and service workforce that actually delivers recovery, and bargain for the wages that keep them in it.

Why it matters here: Care collapses without care workers. Their pay floor is our capacity ceiling.

Our ask: Joint work on a caregiver pay floor and free training, plus member access to our whole free platform.

First door: Union international and local communications

Leisure, sport and culture

Joy is not a luxury add-on. The people who run parks, arenas, music, travel and the outdoors decide whether a family in recovery gets a good day.

Josh D'Amaro

Chairman, Experiences · Disney

The rising generation

What they did: Overseeing a roughly $60 billion expansion built around inclusive, next-generation guest experience.

Why it matters here: Children who have lived through trauma deserve joy that was designed for them, not a discount on somebody else's day.

Our ask: Accessible, sensory-aware experience days for families coming out of crisis — designed with them, at no cost to them.

First door: Disney Experiences corporate citizenship

The REI Co-op leadership

Executive team · REI

Joy, rest and leisure

What they did: Ranked #2 for social impact in 2026 as a member-owned cooperative putting profit back into access to the outdoors and land stewardship.

Why it matters here: The outdoors is the cheapest and most effective mental-health intervention we have, and our accessible-outdoors work needs gear and guides.

Our ask: Gear, guided trips and accessible-outdoors programming free for recovery and survivor families.

First door: REI Cooperative Action / impact team

Public lands and parks leadership

Agency and trust leadership · National and municipal park systems

Joy, rest and leisure

What they did: Steward the free land, water and trails that carry most of the world’s accessible rest.

Why it matters here: Free access to nature is a treatment we can prescribe today at no cost, if the gate, the trail and the transport work.

Our ask: Fee waivers, accessible trail access and transport partnerships for recovery and survivor families.

First door: Park agency partnership offices

Music, arts and venue leadership

Label, festival and venue leadership · Music and performing arts organizations

Joy, rest and leisure

What they did: Control the seats, stages and instruments that carry the fastest emotional relief humans have found.

Why it matters here: Music reaches people in early recovery when words do not, and instruments and tickets are priced out of reach.

Our ask: Free seats, instruments and lessons for families in recovery, with no photo-op attached.

First door: Venue and label community programs

Sport and recreation leadership

League and club leadership · Professional and community sport

Joy, rest and leisure

What they did: Run the leagues, clubs and youth programs that decide whether a kid has somewhere to be after school.

Why it matters here: A child in a program at 4 p.m. is a child not absorbing an adult crisis alone.

Our ask: Free youth places, equipment and family tickets for households in crisis — quietly, no jersey with a label on it.

First door: League and club community foundations

Travel and hospitality leadership

Executive teams · Airlines, rail and hotel groups

Joy, rest and leisure

What they did: Hold the empty seats and empty rooms that already exist on every route and every night.

Why it matters here: Reunification, treatment placement and court appearance all fail on travel first.

Our ask: Standing donated seats and rooms for reunification travel, treatment transfers and court appearances.

First door: Airline, rail and hotel foundation channels

Never a one-sided ask

Every message offers something back: field data published including the failures, a pilot site with households who need the result, outcome documentation their teams can use, and a promise that anything built for them stays free to the public. For anyone in public office or running for it, the offer is the same brief and the same help for their residents — no money, no endorsement, no exclusivity, any party, any country.

What stays free forever